Featured Case Studies

Martha MacPherson

VP OF MARKETING

Martha brings more than 20 years of experience leading marketing efforts that fuel growth for companies in the legal services, technology, and professional services sectors. She has built and led marketing teams from the ground up, with a strong focus on B2B strategy, demand generation, and brand development. Known for blending creative thinking with a metrics-driven mindset, Martha has helped organizations strengthen sales alignment, improve lead flow, and drive stronger results across the funnel. Her career spans fast-growing legal tech startups and large global providers, where she has guided teams through rebrands, product launches, and new market entry. She’s driven by a passion for creating marketing that resonates with legal professionals, delivering clear value, and building brands that earn both trust and attention.

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It’s a self-appointed nickname, but it rings true. Our elite team approaches each project with precision, offering bespoke solutions that align with your objectives.

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Expect over-communication and real-time feedback, keeping you informed every step of the way.

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Leveraging AI and analytics for efficient review and quality control.

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With services in multiple languages and a dedicated review team in India, we handle international and multilingual projects effortlessly.

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Your data’s security is our top priority, with protocols that exceed industry standards.

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Purpose Legal has the capability to process thousands of documents across nearly every data type each hour. Our technology accelerates the production of ready-to-review files, enabling faster response times in critical review scenarios.

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Save significant manual administrative time with our automated redaction capabilities. Effortlessly redact personally identifiable information (PII) across multiple documents and spreadsheets with our bulk-redaction tools.

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Build accurate searches with confidence. Purpose Legal uses intuitive technology that supports highly detailed queries, offering accessible and clickable terms for efficient review.

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There is no project too large or too small. Purpose Legal creates customized workflows to perfectly suit our clients’ needs, ensuring they achieve their objectives with our comprehensive support.

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We believe in overcommunication to ensure you never face the unknown. Our reports provide data and insights, mapping out clear options and their implications for your business. With Purpose Legal, you’ll always know the status of your project and the impact of your decisions.

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Our dedicated team in India specializes in insurance defense matters. Our expertise also extends to supporting plaintiff firms in class action lawsuits. Our team boasts long-term loyalty and a broad language capability—including Mandarin, Japanese, and more—ensuring we meet global needs.

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Purpose Legal reviewers undergo extensive training on the specific issues and technologies of each project. Our real-time feedback and performance evaluations ensure a continuously improving team, ready to handle any challenge.

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Our review methodology is meticulous from start to finish, ensuring quality control through advanced analytics and AI processes. From project initiation to final quality checks, we implement a rigorous process to guarantee the highest standards of review quality.

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  • Monitoring and Enforcement: Vigilant monitoring and enforcement of applicable data protection laws and regulations.
  • Updates and Awareness: Regular updates to our Privacy Compliance Program and the promotion of workforce awareness of data protection risks and rights.

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  • Unauthorized Access Prevention: Implementation of controls to protect against unauthorized access to data, including internal controls for cyber threat detection.
  • Access Controls and Authentication: Strong access controls and multi-level user authentication are needed to ensure authorized access to data only.
  • Encryption and Secure Storage: Data encryption and secure, access-controlled data storage environments.

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