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Podcast: Legal Speak at Legalweek – Featuring Greg Mazares, CEO of Purpose Legal

Podcast cover featuring Greg Mazares, CEO of Purpose Legal, discussing legal innovation.

In this live episode of Legal Speak recorded at Legalweek in New York, Purpose Legal CEO Greg Mazares shares a clear perspective on where the legal industry is heading and what clients actually need right now.

Greg discusses the recent integration of Hire Counsel and why combining flexible legal talent with advanced technology is reshaping how legal work gets done. The conversation moves beyond the AI hype cycle and into what firms and in-house teams are experiencing in practice: AI is powerful, but it requires the right workflows, expertise, and oversight to deliver real results.

A few key themes from the discussion:

  • Why human intelligence + artificial intelligence is becoming the winning model for legal delivery
  • How clients are shifting from “DIY AI” to seeking trusted partners who can operationalize it effectively
  • The growing demand for flexible legal staffing as firms and corporate teams look to stay agile and control costs
  • How Purpose Legal is delivering engineered intelligence at scale through customized, matter-specific solutions
  • A look at PurposeXi and CaseOptics, enabling faster early case insight and smarter decision-making

This episode is especially relevant for law firm leaders, litigation teams, and in-house counsel navigating how to adopt AI while maintaining quality, defensibility, and efficiency.

If there’s one takeaway, it’s this: the future isn’t AI alone. It’s the right combination of technology, expertise, and flexibility applied to each matter.

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It’s a self-appointed nickname, but it rings true. Our elite team approaches each project with precision, offering bespoke solutions that align with your objectives.

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Expect over-communication and real-time feedback, keeping you informed every step of the way.

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Leveraging AI and analytics for efficient review and quality control.

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With services in multiple languages and a dedicated review team in India, we handle international and multilingual projects effortlessly.

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Your data’s security is our top priority, with protocols that exceed industry standards.

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Purpose Legal has the capability to process thousands of documents across nearly every data type each hour. Our technology accelerates the production of ready-to-review files, enabling faster response times in critical review scenarios.

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Save significant manual administrative time with our automated redaction capabilities. Effortlessly redact personally identifiable information (PII) across multiple documents and spreadsheets with our bulk-redaction tools.

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Build accurate searches with confidence. Purpose Legal uses intuitive technology that supports highly detailed queries, offering accessible and clickable terms for efficient review.

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There is no project too large or too small. Purpose Legal creates customized workflows to perfectly suit our clients’ needs, ensuring they achieve their objectives with our comprehensive support.

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We believe in overcommunication to ensure you never face the unknown. Our reports provide data and insights, mapping out clear options and their implications for your business. With Purpose Legal, you’ll always know the status of your project and the impact of your decisions.

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Our dedicated team in India specializes in insurance defense matters. Our expertise also extends to supporting plaintiff firms in class action lawsuits. Our team boasts long-term loyalty and a broad language capability—including Mandarin, Japanese, and more—ensuring we meet global needs.

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Purpose Legal reviewers undergo extensive training on the specific issues and technologies of each project. Our real-time feedback and performance evaluations ensure a continuously improving team, ready to handle any challenge.

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Our review methodology is meticulous from start to finish, ensuring quality control through advanced analytics and AI processes. From project initiation to final quality checks, we implement a rigorous process to guarantee the highest standards of review quality.

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  • Monitoring and Enforcement: Vigilant monitoring and enforcement of applicable data protection laws and regulations.
  • Updates and Awareness: Regular updates to our Privacy Compliance Program and the promotion of workforce awareness of data protection risks and rights.

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  • Unauthorized Access Prevention: Implementation of controls to protect against unauthorized access to data, including internal controls for cyber threat detection.
  • Access Controls and Authentication: Strong access controls and multi-level user authentication are needed to ensure authorized access to data only.
  • Encryption and Secure Storage: Data encryption and secure, access-controlled data storage environments.

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  • Minimization of Data Processing: Ensuring minimal personal data processing and maintaining comprehensive records of processing activities.
  • Incident and Breach Management: Procedures for incident and data breach management, with periodic updates to stay compliant.

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  • Vendor Compliance: Periodic review of vendor contracts for compliance with data protection laws and oversight of critical vendors.
  • Contractual Obligations Review: Regular review and updates of contractual obligations to ensure compliance.

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  • Cyber Simulations: Conducting periodic cyber simulations to evaluate readiness for cyber incidents.
  • Security Audits: Regular security audits, including penetration testing and vulnerability scanning, to identify and address vulnerabilities.

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  • Client Consent: Preventing the sharing, sale, or disclosure of client data without express consent.
  • Use Limitation: Limiting the use of client data to approved business purposes and ensuring secure, VPN-based virtual desktop reviews.

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  • Remote Connectivity: Utilizing Accops remote connectivity tools with stringent controls on screenshots, copy/paste, and USB access.
  • Firewall Implementation: Use of firewall systems to authenticate incoming network connections and separate networks.

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  • Comprehensive Training: Providing extensive training on data security best practices, phishing recognition, and secure protocol adherence.
  • Security Awareness Programs: Regular programs to reinforce data security practices among employees involved in document review.

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  • Privacy Risk Management: Use policy to manage and monitor legal risks and compliance requirements around privacy and data management.
  • Privacy Rights Requests: Maintaining records of Individual Privacy Rights requests and informing clients of such requests.

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  • Assessment of Risks: Conducting risk and business impact assessments to determine necessary levels of authentication and security measures.
  • Dial-Back Procedures: Implementing dial-back controls for protection against unauthorized connections.

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With forensic collections and investigation, “it depends” isn’t a non-answer—it’s the starting point of our precision-tailored strategy. Our experts know the questions to ask to get to the heart of your “it depends” and find the answers you need. What data is crucial? Which platforms are involved? What are the legal implications?

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Our expertise shines in our adaptability. Whether you’re dealing with enterprise-level cloud storage or specialized communication tools, we tailor our methods to suit the platform, the data, and the stakes of your case.

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Forensic investigations (physical and electronic) require everything below the surface, uncovering artifacts, time stamps, movement, behavior, and exfiltration. We specialize in the normalization or parsing of data so you can understand it and use it to your advantage.

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When we talk to clients, we often hear “I didn’t know I didn’t know that.” And frankly, you don’t need to—that’s what we are here for. You care about the output of the data you must review and that WE know how to do it. We will handle the heavy lifting so you feel confident that the process is being handled quickly, efficiently, and producing the evidence you need.

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While the process may be complex, our communication isn’t. We provide clear, comprehensible explanations, so you understand the rationale behind our approach and how it’s the best fit for your case. You are never confused or in the dark.

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Our methodology guarantees comprehensive coverage and defensibility. It’s that simple.

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With over twenty years of trial-tested experience, Purpose’s computer forensics examiners can offer expert testimony, either in court or through deposition, to explain complex, technical concepts in layman’s terms, as well as present electronic evidence in a clear and comprehensible manner.

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We decipher the most complex data, offering you fast, accurate insights. Stay ahead with our innovative tools and methodologies, prescribed specifically to your needs and goals.

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Our attorneys are proficient in reviewing and redlining contracts based on established playbooks, which we can develop in collaboration with our clients. This ensures that the contract review process is both efficient and aligned with client-specific standards and expectations.

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Purpose Legal has extensive experience with a variety of specialized contract management tools including, Concord, Contract Sage, Wrangler, CS, Workiva, and more. Our team is skilled in utilizing these tools to offer cloud-based platforms, central repositories for contracts, workflow management for contract review and approval, collaboration tools, dashboards for tracking and reporting, e-signatures, and contract risk management detection.

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We provide contract drafting services based on templates, ensuring consistency and compliance with legal standards and client requirements. Our approach is flexible, allowing for customization based on specific client needs.

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Our team has tested and trained on leading contract management tools like Brevia, Luminance, ContractWorks, etc., which feature Al-enabled capabilities for auto-extracting key contract data points. We understand that while these tools provide a solid foundation, manual review and additional tagging are essential for accuracy and comprehensiveness.

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Purpose Legal offers a highly customizable solution that can include but isn’t limited to the following:

  • Email or FTP for contract review and data extraction, with data organized into client-approved Excel templates.
  • Support for contract review and data extraction via Relativity, with custom data fields and OCR search capabilities.
  • In-house tool utilization for data review or template preparation for data import.

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From pre-M&A due diligence contract review to lease abstraction, playbook creation, and data extraction, Purpose Legal has the expertise to support a wide range of contract management services. Our team is capable of drafting and reviewing a variety of contracts, from NDAs to loan agreements and beyond, with an emphasis on identifying and managing nonstandard clauses.

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Purpose Legal excels in creating best-in-class playbooks that streamline the contracting process, drawing on our deep experience and best practices to produce effective, client-specific playbooks.

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Our team includes seasoned Senior and Junior Indian Attorneys, providing reliable, efficient service with a proven track record of low error rates and high throughput, thanks to our focus on full-time, dedicated employees.

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NexGen Managed Services are designed to cater to your unique needs, whether you’re looking for Self-Service, Full-Service, or a tailored combination of both. Our Hybrid Approach seamlessly integrates skilled people and cutting-edge technology to support your operations, whether they’re cloud-based, housed in a data center, or on-premises. We offer robust infrastructure, ensuring that you have the dedicated environment you need to thrive without the complexities of a multi-tenant setup. For those who prefer a more human touch, our people-only option puts our expert team at your disposal.

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Our Configurable Tech Stack is designed with diversity and adaptability at its core. To streamline integration and ensure seamless data flow, we provide sophisticated middleware and data conversion solutions. We don’t compromise on storage, ensuring your data is always at hand when you need it. Security is paramount, with robust measures in place to protect your information. Our commitment to business continuity means that your operations keep running smoothly, no matter what.

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All of our solutions are bolstered by a team of experts who bring a wealth of knowledge to every project. We excel in Processing and Culling, streamlining data for efficiency. Our experts are dedicated to Forensics Collections and Investigations, ensuring thoroughness and accuracy. Our Advanced Technology harnesses cutting-edge tools to provide smarter, faster outcomes. Our Project Management acumen ensures that every project is executed flawlessly. With secure Data Hosting, we keep your data accessible and safe. Our NexGen Managed Review services blend expertise with precision, and our Consulting services provide strategic insights to drive your projects forward. The final touch to our services includes productions that meet all legal standards.

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Client Enablement is at the core of our approach, beginning with the creation of a personalized playbook to guide clients through complex scenarios. We ensure a smooth transition with comprehensive onboarding and implementation, setting the stage for success. Our workflow standardization makes operations efficient and predictable. We assign dedicated Project Management teams to maintain a consistent, high-touch service experience. Management of infrastructure, licenses, updates, upgrades, and patching is handled meticulously to keep client systems optimal without interruptions.

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Metrics That Matter form a critical feedback loop with an emphasis on both reporting/metrics and key performance indicators (KPIs). We provide tools to track backward & forward-looking metrics, enabling clients to assess past performance while anticipating future trends and outcomes. Our approach ensures that decision-makers are well-equipped with actionable data to drive continuous improvement and strategic planning.

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We aim to distinguish our services with a unique blend of expertise and innovation. Our team of AI & TAR experts push the envelope in technology research and testing. Our rigorous expert training and consulting services complement our team’s expertise, as do our product and application developers, who tailor solutions to meet the specific needs of each client.

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By redefining the traditional view of services as a Profit Center rather than a Cost Center, we focus on value creation. Our models ensure clients understand the financial impact. We offer clear Contract Termination Clauses and the flexibility to tier up and down in service levels without the worry of burst fees, providing cost control and predictability. Our pricing structures also include no burst fees for unexpected usage spikes and a commitment to cost predictability, so there are no surprises.

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We understand that the right technology can vary from case to case, which is why we provide access to a broad spectrum of leading eDiscovery and legal technology platforms. This breadth of choice ensures that you can always select the tool (or tools) that best fits your needs without the constraints of single-platform limitations.

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Purpose Legal sees the need for our industry to evolve beyond outdated practices and rigid contracts.
We don’t believe in forcing clients into non-flexible, 3- to 5-year contracts. We want to demonstrate our value continuously, proving ourselves indispensable month after month.
Flexibility and a cutting-edge tech stack are the backbone of our NexGen Managed Services.

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In just a few clicks, our technology can help you easily send notices to unlimited custodians, track compliance, issue reminders, and even preserve in place for Microsoft Office365.

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Automate your legal hold process with our user-friendly technology. Standardize every step, from issuing holds to reporting, with powerful dashboards and seamless integration with HR and matter management systems—no IT infrastructure needed.

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Easily create and access records of your compliance efforts anytime, allowing for customized reporting and enhanced accountability.

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Minimize manual administrative tasks and mitigate risk through automated notifications and reminders, ensuring custodians respond efficiently.

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Navigating data privacy regulations like GDPR, CCPA, and emerging global standards requires a proactive approach. Purpose Legal empowers your organization to meet—and exceed—compliance standards with ease. Our solutions are designed to handle any volume of privacy-related inquiries, such as Digital Subject Access Requests (DSAR) ensuring you can meet quick turnaround times without compromising on budget or quality.

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We equip you with the tools to sift through vast amounts of information quickly, identifying and securing the specific data you need to protect your privacy and comply with regulations.

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Purpose Legal’s automated redaction technology reduces manual administrative tasks by enabling bulk redactions across documents and spreadsheets, including the sensitive handling of personally identifiable information (PII).

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We take the security of your data as seriously as you do. Purpose Legal is proud to hold ISO-27001 and SOC2-Type 2 certifications, reflecting our unwavering commitment to maintaining the highest standards of data security and operational excellence.

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Efficiently map, locate, and identify the right information to respond to public records requests confidently, accurately, and thoroughly.

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Utilize reliable uploads and powerful search functions to accurately report, track, and share information, ensuring the protection of your data with vetted security measures and automated redaction tools.

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With the capability to process up to 900K documents per hour from any popular cloud storage solution, kickstart your review process quickly and efficiently.

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Automatically identify and redact sensitive information such as PII across documents, including native spreadsheets, with analytics, making the redaction process for public records requests straightforward and efficient.

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Our project management team and review attorneys have the deep experience needed to make sure you find what you need and produce what’s required to all parties completely and on time.

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Our project management team and review attorneys have the deep experience needed to make sure you find what you need and produce what’s required to all parties completely and on time.

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With Purpose’s technology, you can instantly identify critical concepts across millions of documents and quickly narrow a high-level analysis to a granular document review with comprehensive data visualizations and simple controls.

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Our team will collaborate with you to create interview question templates, document organization, report drafting, and more.

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We have managed over 30 significant second requests, covering high-profile cases, including pioneering the first Canadian second request. Our diverse group of experienced technologists, attorneys, paralegals, industry veterans, and project management specialists spans the country to ensure 24/7 coverage.

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Our team has decades of experience providing expert-level, customized, repeatable, and cost-effective solutions. We have a complete end-to-end chain of custody process, in which we document every step of every process, ensuring defensibility.

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Given the limited timeframe allotted for compliance in second requests, efficient and accurate data processing is the key to success. Purpose Legal has the team, infrastructure, and processes to handle the largest and most complex data sets.

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Purpose Legal’s consulting team designs and implements unique TAR workflows for predictive coding, email threading, near-duplicate identification, clustering, and categorization to drastically reduce document review time and spend.

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We begin every project with a planning meeting and ensure cost containment by using scoping and data minimization techniques to defensibly reduce the population for review and production. The account management team stays involved throughout the course of the project, providing weekly cost-to-date reports to main points of contact.

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We believe in identifying your desired outcome and matching you with the technology that best achieves your goals. Our suite of platforms is as diverse as the challenges you face. Our technology-prescriptive method allows us to consult and guide you toward the solutions that fit your unique needs, not the other way around.

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Ever wanted to experiment with a new platform without the overhead? Purpose Legal makes it possible. Trial new technologies on sample cases with our support, ensuring a risk-free exploration of what could be the next game-changer for your team. Use trial-based experiences to make data-driven decisions on which platforms and technologies work best for you—without the risk.

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From the latest in collection technology to hybrid managed services, we tailor our offerings to your in-house needs. Experience the freedom of choice, supported by professionals who know how to extract maximum value from each solution.
Step into a new reality with Purpose Legal, where your eDiscovery solutions are as adaptive and dynamic as your cases. Let’s redefine what it means to be supported in legal technology together.

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We’re not just providers; we’re partners in your tech journey. Purpose Legal offers a Swiss Army knife approach to eDiscovery, ensuring you have the right tools at the right time. Our technology-prescriptive method allows us to consult and guide you toward the solutions that fit your unique needs, not the other way around.

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